Gifting a best friend carries a specific pressure, you know them well enough that a generic gift is actually worse than no gift. It signals you didn't use what you know. Lore helps you use it.
Find their gift nowWith a best friend, you have too much information and not enough distance. You know everything they like, which paradoxically makes choosing harder, not easier. Every idea feels either too obvious or not obvious enough.
The unlock is specificity. Not "something she likes" but the exact thing that references something only you'd know to reference. Lore asks the right questions and helps you find that thing.
Illustrative. Lore generates ideas specific to your best friend.
Tell Lore about your best friend. Get three ideas built around who they actually are.
Begin with them in mind